The brandbook was created as part of the branding of territories united by the Treaty on Municipal Cooperation of the cities of New Kakhovka, Kakhovka, Berislav, Tavriisk, Kakhovsky and Berislavsky Districts for the systemic economic development of the region and the joint attraction of investments. The logo, corporate identity and website design were developed with the assistance of the United States Agency for International Development (USAID) in the framework of the Local Investment and National Competitiveness Project (USAID LINC).
The USAID LINK project was implemented by a consortium led by Chemonics International. The consortium also included The Berman Group, the Economic Integration Forum, ILS-Ukraine, Ltd.
The sign " Tavria Association of Territorial Communities " is a symbol that contains several images: the letter "T" is the capital letter of the word "Tavria", where the upper transverse parts turn into a bull totem symbol that resembles latin letter "Y". Also, the sign is associated with a young sprout - this thematic line emphasizes the agrarian development strategy of the region. Bright yellow-hot shades of the logo convey energy to the viewer: yellow is the color of the sun, the warmth of which is famous for the South of Ukraine.
Today, the owner of this brand is the city council of Novaya Kakhovka, and the goals that have been set for the brand for the economic development of the territory are handled by the public organization “Agency of Regional Development оf the Tavria Association of Territorial Communities”, the logo of which was also developed by our studio – logo ARD TATC, PO
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